In which country do you think this woman was born?:
- Korea
- Japan
- United States
- Brazil
- France
The woman in the photo is, surprisingly enough, from Brazil. She is Lisa Ono; born in Sao Paulo, Brazil, in 1962 to a japanese family. She moved to Tokyo at the age of ten, but has spent half of each year in Japan and half in Brazil ever since. Lisa Ono is a native portuguese speaker and a popular Japanese bossa nova singer. The contradiction between the terms ‘Japanese’ and ‘bossa nova’ is the first in many of what could be one of the most stereotypically opposite cultural mixes.
stereotype |ˈsterēəˌtīp; ˈsti(ə)r-|
noun
1 a widely held but fixed and oversimplified image or idea of a particular type of person or thing
The fact that stereotypes still exist in todays globalized world is quite amazing. The advance of technology, globalization, internet, travel accessibility, and the large population migrations around the world in the last century has turned today’s global society in a mix-match of different cultures that make traditional stereotypes obsolete. Nowadays, we live in a world were one denomination is not enough to define the ethnicity of a group, and it is more politically correct to speak in terms of, for example, African-Americans, Irish-Americans or Mexican-Americans. Stereotypes in this sense become outdated, since a new culture is born from two culture which have had, individually, very different stereotypes. The social evolution and migration we have experienced in recent history is the beginning of a global, universal culture, were single ethnicities are no longer applicable, and neither are the traditional stereotypes we hold. From this perspective, I chose to analyze the mix of two cultures which appear to be completely opposite in terms of the stereotypes they carry; the Japanese culture and the Brazilian culture. Through the analysis of these extremely different cultural stereotypes, Japanese and Brazilian, and the emergence of a Japanese-Brazilian culture, we can conclude that in the globalized world we live in it is incorrect to let outdated stereotypes guide our perception of anyone.
I was fascinated and surprised to find out that Brazil has the largest Japanese population outside of Japan, with an estimate of more than 1.5 million. Japanese-Brazilians are immigrants from Japan, or Japanese descendants, living in Brazil. The first immigrants arrived in 1908, searching for better living conditions, most of whom became workers on coffee farms. During the 1980s, Brazil had political and economical problems while the Japanese economy improved and stabilized; therefore many of the Japanese-Brazilians migrated to Japan. Nowadays, the influx of Japanese-Brazilians from Brazil to Japan continues to increase. Over 275,000 Japanese-Brazilians live in Japan today; they constitute the largest number of Portuguese speakers in Asia. Nevertheless, the Japanese community in Brazil is large and deeply rooted. In terms of religion, most Japanese-Brazilians are Christians, notably Roman Catholic. The most recent phenomenon in Brazil are intermarriages between Japanese Brazilians and non-Japanese.
This cultural mix seems almost incongruent with the traditional stereotypes of each and shows how holding any kind of stereotype over someone these days can be completely incorrect. In order to study the existing stereotypes on the Brazilian and Japanese cultures I took two different approaches. First, through the analysis of two episodes from The Simpsons; one episode in which they fly to Tokyo and another when they visit Brazil. Secondly, by asking a group of people to describe with the first thoughts that came to their mind, each culture and their perception of it, this seems the best way to collect an existing stereotype, and I was surprised by the similarities I got from each.
The Simpsons’ episodes are quite hilarious but also extremely stereotypical in how they portray each culture. I chose to use The Simpsons as a good example of these stereotypes because they are a humorous reflection of popular american culture. Just as we usually do in class, using alternative sources and methods to learn different aspects of society, history and the world in general; The Simpsons’ episodes are a funny but at the same time quite insightful way of observing the existing stereotypes on these two cultures. It is actually the representation and exaggeration of the stereotypes themselves that make this type of shows so funny for many people. Just as cartoons were used in the past to express ideas and stereotypes in a funny way, the same is being done through family shows such as The Simpsons. Therefore, using them for this study or observation on stereotypes is quite accurate and appropriate, giving it at the same time an element of fun.
For a snapshot of the Simpsons’ episode in Brazil, visit:
http://www.bebo.com/FlashBox.jsp?FlashBoxId=1738277946
For the complete episode, go to:
http://watchthesimpsonsonline.com/movie/63-The_Simpsons_1315_Blame_it_On_Lisa.html
For the episode ‘Thirty Minutes Over Tokyo’, go to:
http://watchthesimpsonsonline.com/movie/107-The_Simpsons_1023_Thirty_Minutes_Over_Tokyo.html
A good description of this episode can also be found at:
http://en.wikipedia.org/wiki/Thirty_Minutes_over_Tokyo
Quite a few stereotypes arise from each of the Simpsons’ episodes. Even if it is portrayed in a comical way, it is interesting to know that the Japanese episode was never shown in Japan, nor the Brazilian in Brazil. The whole logic behind the comic of each show is to exaggerate stereotypical aspects that people identify and therefore find funny. Even if it is simple way of comedy, it is a clear way of identifying general stereotypes.
From the episode in Brazil, we conclude:
- “Boys from Brazil are little Hitlers” – Quote by Homer Simpson
- Monkeys roam the poor neighborhoods, attacking an orphanage door.
- “Don’t get into an unlicensed taxi” Homer ends up being kidnapped by getting on one.
- As announced by the pilot, the temperature is hot hot hot and there is “100% chance of passion” – Portrayed as a hot climate, passionate place, where people are constantly dancing and listening to music. The Carnival is the main aspect people relate to Brazil and is, of course, incorporated in the episode.
- Soccer playing exaggerated as the country’s main interest.
- Sexually oriented kid tv shows, ‘Teleboobies’ is brazil’s favorite kids show with an almost naked sensual woman hosting it.
-The Brazilian government paints houses in the slums in bright colors so tourists won’t be offended.
Full of rats
- Mandatory to wear speedos, Homer and Bart can’t get into the beach unless they wear one.
- Kids rob tourists constantly
- Drunkenness and ambiguous sexuality
On the contrary, when the Simpsons visit Tokyo, we notice streotypes such as:
- Every door is made of paper, which Homer constantly walks through.
- Everything is robotic and computerized, even toilettes
- Hello Kitty factory
- Kid cartoon shows cause seizures
- A japanese club sandwich, March assumes it will be smaller and more efficient than the american version.
japanese as a product of american educational system, build poor quality cars and inferior style electronics
- They sell square-shaped watermelons
- sumo stadium
- Everything is expensive and over-priced
- Homer and Bart drink tea and wear kimonos in a prison which is full of geishas
- They are forced to learn origami, flower arranging and meditation
- In game tv shows they punish ignorance and are about cruelty, which is what the japanese audience considers funny.
It was quite interesting to realize that many of the stereotypes reflected in The Sympsons’ episodes have a lot in common with the general perception on each culture obtained through the poll I conducted.
Gathering a general perception regarding Japanese and Brazilian cultures by asking a lot of random people was interesting. It is amazing how stereotyped people are, sometimes without even realizing it. The results showed an amazing amount of common perceptions, and that a general stereotype still exists, and it is a coherent image that most people share. I asked the opinion of people from different cultures, ages and sex. The following is a list of the results obtained for each culture:
Japanese culture stereotype vs Brazilian culture stereotype
Organized Disorganized
Hard working Lazy
Obedient Unreliable
Disciplined Untidy
Boring A lot of fun
Respectful Exuberant
Reserved Open-minded
Restrained Expressive
Repressed Free spirited
Strict Vibrant
Serious Joyful
Elegant Seductive
Intelligent Sensual
Educated Liberals
Modest Strong Personality
Honor and pride Liberals
Humble Egocentric
Cold Warm hearted
Efficient Enthusiastic
Tenacious Improvisation
Chauvinistic Sexually open and promiscuous
Formal Informal
Secretive Open
Structured Spontaneous
Clean Colorful
Mysterious Fiery
Delicate Strong
Smiling Happy
Healthy diet Eat a lot of fruit
High tech Original and creative
Economically prosperous A lot of poorness
Little cultural diversity Mixture of various cultures
Overcrowded Friendly
Love Karaoke Love music and great dancers
Light skin Predominantly dark skinned
Small eyes Big eyes
Short height Tall height
Small penis and breasts Sexy, curvy and well developed
Kimonos Thongs
Religious, predominantly Buddhist and Zen Very religious, predominantly Christian, Roman Catholic
Business savvy Criminals who take tourists hostage and car-jack anyone who stops at a red light
Reliable in business Unreliable in business
Strong traditions Festive Spirit
Old customs and culture Flamboyant lifestyles
In conclusion, we can clearly observe the differences are quite obvious and almost opposite. Where do these perceptions leave the mix between them? Can stereotypes really be taken into account when Brazil has the worlds biggest population of what could be considered the stereotypically opposite culture? What kind of stereotype would a Japanese-Brazilian have, since there is barely anything in common between the stereotypes of each culture? This study shows how in todays world, where cultures are so inter-related and the migration in the last century has generated so many cross-cultural groups, to take stereotypes seriously, or even worst, as if they were accurate, is just ridiculous. The past century’s population migrations, added to the technological and communication advances, show us that we can’t judge other cultures in terms of stereotypes anymore. We need to leave all stereotypes and preconceived ideas behind and adapt to the new times we live in, where none of the past stereotypes of individual groups or cultures apply anymore.
References:
On the Japanese-Brazilian immigration:
http://en.wikipedia.org/wiki/Japanese_Brazilian
On Lisa Ono:
http://en.wikipedia.org/wiki/Lisa_Ono
http://www.onolisa.com/main/bio_e.html
On The Simpsons’ episodes:
http://www.bebo.com/FlashBox.jsp?FlashBoxId=1738277946
http://watchthesimpsonsonline.com/movie/63-The_Simpsons_1315_Blame_it_On_Lisa.html
http://watchthesimpsonsonline.com/movie/107-The_Simpsons_1023_Thirty_Minutes_Over_Tokyo.html
http://en.wikipedia.org/wiki/Thirty_Minutes_Over_Tokyo